Otis Weewauters 7/19/26 Otis Weewauters 7/19/26

Quantification Bias in Marketing, Rory Sutherland for SMBs

Rory Sutherland's warning: measuring only what's easy to measure is a form of blindness. What that means for marketing teams at growing companies.

Otis Weewauters 6/21/26 Otis Weewauters 6/21/26

Five Pillars Is Too Many

A content pillar is an investment decision. Five pillars means no decision at all. Why three is the working number, and how to choose them.

Otis Weewauters 6/14/26 Otis Weewauters 6/14/26

Posting is not communicating. Three diagnostic questions to tell whether your marketing team is producing content or actually moving people.

Otis Weewauters 6/7/26 Otis Weewauters 6/7/26

When a strategy stalls, the next thing most marketing teams make is a video. Why that's almost always the wrong move, and what to do instead.